Meet Melissa of Brighten and Bloom
Today, I am excited to introduce you to Melissa, owner of Brighten and Bloom, a life-giving, beautiful space of connection and resources for anyone interested in creating healthier, happier routines and environments
What made you start your business?
I’ve been a creator all my life. Every holiday, birthday, or special occasion is like a new creative project for me. I am constantly dreaming up new DIY projects and handmade crafts. I started Brighten and Bloom out of a combined desire to become an entrepreneur, share my creative passion, work on my own terms while raising my family, and serve and bring joy to other families who want to create healthier, happier homes. My mission is to provide families with the knowledge and support they need to source products with clean, simple, and organic ingredients that are safe to use on themselves and their children. Simple reminders to spread joy, practice mindfulness, choose clean and healthier products, and pay personalized attention to gift-giving are all so important. These concepts can sometimes get lost in the hustle and bustle of daily tasks and responsibilities. I wanted to create a space with resources and products that make self-care, relaxation, connection, and wellness easy.
What’s something you would like people to know about being a business owner?
While I have had a very successful career, being a small business owner requires a full spectrum of responsibilities and skills. Maintaining a positive mindset, determination, and resilience are so important for a small business owner. Self-doubt, comparisons, and lack of confidence can creep into your mind. Staying focused on your goals, celebrating small wins, surrounding yourself with like-minded peers, and being strategic and consistent can make a huge difference in your ability to succeed.
How do you handle competition in your field/market?
Building a strong brand, staying true to my business values, and emphasizing my unique position in the marketplace help with the competition. At Brighten and Bloom, I am constantly learning and working to create products and resources that are meeting customer needs and desires. I am transparent with my products, my journey, and how they are made. I love to connect and partner with other small, related businesses for educational events, workshops, ingredient sourcing, or other collaborative and mutually beneficial opportunities to help provide value and support my customers in new ways.
What is your favorite product you make/sell?
My favorite product is where it all started with bath bombs made with natural, clean, and botanical ingredients. I carefully select all the ingredients and packaging. But I have enjoyed listening to customer needs and expanding my product line to include shower steamers, lotion bars, bath salts, and gift sets. I am excited to continue to add other products, resources, and workshops based on market needs and my inspiration and creativity.
What is your best-selling item?
My best-selling items are limited-edition seasonally shaped bath bombs, as well as small flowers and hearts for special events, holidays, and favors. For Easter, bunny-shaped bath bombs and egg cartons of bath bombs are very popular. It is not always easy to find fun, non-toxic gifts for families. Knowing that the handmade items from Brighten and Bloom include safe ingredients, are scented with essential oils, and are free from parabens, phthalates, and dyes makes you feel good about your gift choices. Now more than ever, families are looking for companies and products that are focused on clean, sustainably sourced ingredients that are handmade in the USA. I am proud of the Brighten and Bloom brand and look forward to helping more families in the future.
So much great info! The bath bombs are the cutest and smell amazing, and they are available on the website now!
Click here to follow Melissa on Instagram, and you can shop her website here!